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Apple Computer.. or Apple Inc., whatever its called everyone calls it 'Apple' regardless. the company has an interesting history i must admit, but im not a fan of their buisness model today. Apple computer was founded in 1976 on april 1st (and people say their prices are a joke) by steve jobs and steve wozniak. their first major-hit product was the personal micro-computer, the Apple II. ever since their first commercial release their products have been one of premium value and premium social statement. it was defently a smart move to leech their way into the public conciessnes of educational instituions, shoveling off their hot apple computers like hot apple pies went a long way in building their high-end reputation. but then steve jobs, the lunatic salesman, made a trip to xerox in 1979, which is a whole other stupid story in of itself, taking direct inspiration of the GUI for 1983's Apple Lisa personal computer. comicaly he didnt stay long enough to observe xerox's email and networking services, and instead kicked Jeff Raskin of his own project that eventualy gave 1984 the iconic Macintosh system.

Long story short a certain someone projected a million sales in the inital months of availably, they sold 35,000 and after a year of hemeraging profits and crippling buisness structure jobs threw a hissy fit and got his ass handed to him by the shareholders leaving John Sculley to strangle the Macintosh and burn money on the increasingly obselete Apple II product line.

Now comes my faivorate part of Apple Computer's history. While Steve Jobs was off selling is 15,000 dollar perfect black cube super computer waiting to see what apple needed for their future operating systems, apple was given a blank check to start selling tons of different types of the all-in-one macintosh computers, with some notable exampels listed below:

- The Macintosh Plus (1986) was the same as the 1984 Macintosh except for a keyboard with a number pad and an extended 1MB of memory in the system. still asteticaly pleasing.

- The Macintosh SE (1987), known as the 'System Expansion' Macintosh featured a extra expansion slot, a boring unfitting keyboard and mouse, ugly front-pannel grates, and a choice between two floppy disks or a floppy disk and hard drive setup.

- The Macintosh Classic (1990) was like the Plus and SE combined with the sleek but iffy design retained while retaining a built in hard disk of up to a whopping 50MB!

This was only the begginging of their decent into comical irony. Apple Computer, the company that banked its future on the simple-all-in-one personal computer with a GUI was now splitting into tons of different inconsistent and confusing models.

Their systems were getting more expensive, the product lines were splitting, and the operating system was convulsing anytime one program didnt feel like working with the rest of the system, locking up producitivty and becoming increasingly irelevant by the time Windows 95 came around.

Apples tomfuckery between the failed 1991-95 IBM 'Taligent' project and their second 1995-96 'Copland' rewrite left them without a future operating system while all of their product lines were collapsing at once. In november 1996 Apple brought in some woman who fixed everything buy just scrapping the daunting disorganization of copland and buying out Steve Job's NeXT company and operating system. By July 1997 system 7.x was a thing of the past, and the majority of new macs now had a brand-new and vastly more efficent and competetive OS to work with in comparison to microsoft's growing monopoly with Windows.

Now, the part i dont like about apple. Ever since steve jobs got his position as CEO in november 1997, he had done fine initaly. i liked the iMac G3 and his new revolutionary 4-grid product line plan. but, when he went back to his obstructing and crippling obession of making personal computers all closed off and 'consumer friendly' it seemd a bit numb to me. by that time, MS-DOS was irrelevant and while windows was clunky it was far more capable than MacOS and the closed off apple sancutary their software ran on. Steve Jobs just poured right into the consumerism of the Mac and all of apples 'funky' and 'hip' new ipod stuff and swervy desk-lamp macs. computers wernt the complicated beasts they were, at least at face value for poeple who now use them daily. anyone could figure it out and you didnt need an apple computer to get stuff done without hastle.

the modern macintosh along with all of apples other products is nothing more than a fading personality cult of Steve Jobs, with the only reason you'd buy one being because your a fraudulent hippie artster, or your a rich old person who looked at a 499 laptop and said 'no, give me the paperthin rose-tinted laptop with that fancy apple logo on it, im sure a ton of stuff works on there with no hastle'.

I admit i have significant bias towards windows, and i can assure you microsoft wasnt perfect either, but you have to admit the most people who use macintoshes only use it because their workplace bought those machines or they like being apart of the apple-cider circlejerk of buying new computers and new phones with declining returns and inclining prices just to keep appletards's wallets empty and obedient outside of all the money they are already giving to apple on their services.

Go get an android, its not as closed off and expensive as an iPhone. I applaud the iPhone for its shattering innovation and making it commercialy viable, but once a million other cheaper competitors caught up and undercut apple's phoney prices the only people buying them were paying a grand or however much more for the reflective little titanium apple logo on their stupid rose-tinted phone.

I respect apple for the commercial impliemtations of several innovations that made personal computing and technology generaly more easy and efficent to use. they designed things in a way that agrees with the human mind and general design logic.

Anyway, thats my rant over, i dont like modern apple and i dont like Steve Jobs. but boy does he know how to crack his whip into overtime and boy does he know how to be a general asshole and lackluster father.

At least John Sculley kept the macintosh somewhat on track until it spiraled out of control in the mid to late 90s with Gil Amelio busting his ass off to try and tame some of the crippling misdirection apple was 90 days away from becoming insolvent by.

John Sculley

Gil Amelio

08/11/2024

- Theo